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Our Digital Marketing Services

Search Engine Optimization

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web.

Search Engine Marketing

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising.SEM can be divided into two categories: organic and paid. Both are important.The most common form of organic SEM is search engine optimization (SEO).

Social Media Marketing

Social media marketing (SMM) is a form of Internet marketing that utilizes social networking websites as a marketing tool. Social media marketing is the use of social media platforms and websites to promote a product or service.The goal of SMM is to produce content that users will share with their social network to help a company increase brand .

Social Media Optimization

Showing related products to customers helps you to up-sell or cross-sell your product for a better deal. This type of marketing influences the visitors to spend more time and dollars on your website by displaying the products he/she has shown an interest in purchasing in the past.As marketing of a business is of high importance and is usually considered.

E-Mail Marketing

In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.An email campaign is a coordinated set of email marketing messages delivered.

Short Message Service

SMS messages or 'texts' are usually sent from one mobile phone to another, but can also be sent from some home phones. It is a quick and convenient way of sending a short message to someone.Sending the data. As for the actual transmission of a SMS, the text message from the sending mobile device is stored in a central SMC, which then forwards the message.

Planning Process Of Our Digital Marketing



Target Audience

It is important to know the target audience and rank them as per their importance. We begin with examining each group of the target and identify their needs and expectations in order to target them effectively & reap the expected benefits.

Setting The Objectives

Setting objectives is the most vital step before beginning with any process. The core objectives of our plan remain to create business awareness, introduce new products, enter new markets, and focus on sales & conversions.

Making A Decision Upon The Marketing Mix

After setting the objectives, our team of professionals selects a mix of digital marketing activities that complements your existing traditional marketing plans. All the recommendations are derived as a result of an in-depth study of marketing trends, and needs of your brand.

Deciding The Budget

Our Online Digital Marketing Services are tailored to suit the budget needs of everyone, and are proven to be effective in driving quality leads to your website. This helps in avoiding costs spiraling with no control. We even help you to get cost/benefits analysis to know the expected return you will get from your investment.

Executing The Plan

Once you are done with recognizing your target audience, setting up objectives, assessing the marketing mix, and deciding the budget, the next step is the execution of the campaign. The Digital marketing services that we offer earns the benefit of targeting based on several factors like interest, behavior, and other demographic factors, which play a crucial role in upsurging your website’s traffic rates.

Measuring The Results

You couldn’t choose to discount on tracking and analyzing if you seek to make the most out of your digital marketing efforts. After the implementation of the plan, our experts keep analyzing the results of your campaign to measure the effectiveness of the marketing efforts.

Why Your Business Needs Website Marketing?

1. To Connect With The Consumers Online

The world has taken a leap from bulky printed phone directories to Google’s SERPs. According to the present scenario, there are over 80% of the consumers who make use of the internet in order to make their research which opens up a huge marketing channel for the enterprises looking forward to build brand awareness and sell their products.

2. For Higher Conversion Rates

With the help of Digital Marketing, you will be capable of reaching out to the targeted audience and achieve over 24% increase in the conversion rates.With the help of FAQ section or live chat and others, you can easily offer variegated customer services.

3. To Save Money

The small business owners are already benefiting from the digital marketing by generating over 40% of savings from their efforts.

4. To Facilitate Customer Service

Digital marketing can undoubtedly facilitate prompt services to all the customers. With the help of FAQ section or live chat and others, you can easily offer variegated customer services.

5. To Target The Mobile Users Effectively

Today, there are more mobile devices on earth than people themselves. On an average, close to 50% of websites traffic comes from mobile with generating 34% all organic traffic. With the help of Digital Marketing, you can connect with the mobile users & tap into this huge market effectively.

6. To Enjoy High Return On Investment

According to a report by HubSpot, Digital Marketing produces higher Cost-Per-Lead (CPL) in comparison to the traditional marketing techniques or telemarketing.

7. To Stand At Par With Opponents

You can stand at par with all your opponents by ramping up your digital marketing campaigns using various mediums like PPC, Social Media, mobile, etc.

8. To Analyze Your Growth

Tracking and monitoring are indispensable in today’s time if you seek to make most out of your marketing efforts. Digital Marketing includes gathering the metrics & using it to tweak your online business strategies accordingly.

9. For Bigger Market Exposure

Apart from giving you a competitive advantage over your opponents, Digital marketing makes you stand in the same league with the leading names in the market & big corporations.

10. Implement Changes In The Current Strategies

If at any point you feel that the used practices are no longer serving the purpose, Digital marketing offers different options to target your potential customer differently.