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The internet has increasingly become the first – and often only – tool that consumers use to research goods, services and providers before they buy. This makes search engine marketing (SEM) a vital component of any business marketing plan.
The objective of (SEM) is to drive traffic to your website with the intent of converting those visitors into customers. With SEM, it is important to have your business site listed near the top of the search engine rankings since very few internet users will actually look at search results beyond the first couple of pages. SEM can be divided into two categories: organic and paid. Both are important.
Search engine marketing is a phrase used to describe a type of internet marketing that promotes websites by making them more visible on search engine result pages through optimization tactics and advertising. These advertisements can usually be seen at the top or right hand side of the page.
Businesses using SEM will often create and pay for ads to be displayed on search engine pages like Google and Bing in order to increase traffic on their own sites. These advertisements are Pay Per Click, which means every time someone clicks on your ad link, you pay. This is essentially a way for businesses to buy visits to their website. SEM also includes banner advertising, SEO tactics and other search marketing methods.