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We try to collect all the relevant insights about your target audience through your email signup form. The kind of information we ask generally includes the title, organization’s name, and the location. Only the information that could help us to segment E-mail campaigns is asked as asking too much of information decreases the chances of a potential E-mail sign-up.
It is vital to capture the attention of your recipients and direct them to your desired action. We make sure that there aren’t any irrelevant CTA’s that might distract the users from completing the intended purpose of sending an email.
We understand that the goal of an email is to get prompt action. Once that is done, we focus on fulfilling the expectations of your subscribers by creating a landing page that reflects consistency in the elements & encourages the visitor to convert.
In order to determine and optimize your CTRs, all our email campaigns leverage upon the A/B testing. This helps us in ensuring that all the newsletters are created as per the best E-mail practices & tailored perfectly as per the target customers.
We strictly focus on tracking and measuring the end results to determine whether the email marketing campaigns are achieving the expected results. For this, we keep tracking and calculating the metrics such as click-through-rate, open rate, hard & soft bounce rates, conversions (CRO New Page Linking), overall sales, etc.
As per 2014 reports, email marketing produces $44.25 returns on an average basis for every $1 spent.
You get a wide range of firmographic and demographic standards to reach your target market.
Email campaigns are not only affordable but are also put together within few days instead of weeks.
Since emails are data-driven, you get to know the growth, CTRs, Open Rates, Unsubscribes, and Complaints.
employing email autoresponders campaigns. Deliver a chain of personalized emails to the all-new leads at the time-intervals selected by you. It’s just like having your own efficient team working for you 24*7.
By optimizing your CTRs using split testing. Send different variations of your mail to the selected samples of subscribers and have the best performing E-mail sent to rest of the subscribers automatically.
Reporting, automate your list management. Convert leads to opportunity when they access a particular E-mail, remove the leads that aren’t active, and send a follow-up E-mail automatically when a particular link is clicked.
With regular cleaning and updating using automated bounce processing. Based on “smart bounce rules”, the invalid email addresses are automatically deleted, helping in keeping your E-mail deliverability rate high.
With the help of event logging- Open and Click Reporting. Each time when a lead will open your email or perform any activity, it will be saved in the history making it simple for your sales team to turn their desire to purchase into sales.
With the help of email surveys. Use HTML editor or the drag & drop editor in order to generate customized bulk email surveys, which can be linked to your autoresponders or bulk email campaigns. After doing that, you can send them to your contact list in minutes.